WHO AM I?
I’m Pavan, the slightly unhinged human behind two things:
We Need Therapy (WNT) – a chaotic card game about friendships, red flags, and emotional damage (the fun kind).
Under 59 Marketing – a daily marketing newsletter that delivers something valuable in under 59 seconds, because attention spans are shorter than my willpower on leg day.
Why both? Because they’re the same story.I started WNT as a side project while working my 9–6 job, and realized the only way to actually launch it was to master marketing — not in a boring textbook way, but in a “steal tricks, test fast, and have fun” way.
Under 59 is me learning in public. Every day, I take apart the best newsletters, emails, and campaigns, and then distill them into bite-sized chaos you can use too. This means two things:
You get snappy, no-fluff marketing takeaways you can actually apply to your business.
You get a front-row seat to my journey of building a cult-favorite card game (and brand) from scratch.
Think of it as: me figuring out how to sell cardboard boxes of trauma jokes, while teaching you how to sell your thing better too.
If WNT is the chaotic party, Under 59 is the behind-the-scenes — the messy notes, the sharp insights, and the marketing hacks that keep the lights on.
See you in tomorrow’s post ;)