Ann Handley ends every email with "Yours in creative rebellion."
Not "Best," not "Cheers," not "Thanks."
"Yours in creative rebellion."
It's quirky. It's memorable. And after reading her emails for a month, you start looking forward to seeing it.
The 59-sec takeaway:
Your signoff is micro-branding.
Most people default to "Best" because it's safe. But safe is forgettable.
Pick something that sounds like you. Use it every time. It becomes part of your identity.
How I'd use this:
Write 10 options that match your vibe:
"Stay chaotic" (if you're playful)
"Go build something" (if you're motivational)
"Talk soon, nerd" (if you're casual)
Test one for 2 weeks. If people start noticing this, you nailed it.
Stay chaotic,
Pavan
P.S. What's the weirdest email signoff you've ever seen? Reply. I need inspiration.
You don't need to see her signoff to create your own.