Calendly doesn't run ads.
Every meeting you book with Calendly ends with: "Powered by Calendly."
I wish this edition was powered by Calendly too but alas ;)
Every email confirmation: "Scheduled with Calendly."
The product IS the distribution.
The 59-sec takeaway:
If your product involves other people, make your branding visible in the interaction.
Calendly doesn't ask users to share. The product shares itself.
Every person who receives a Calendly link sees the brand. Some sign up. That’s unlimited distribution without forcing it.
How I'd use this:
Ask: "Where does my product touch other people?"
Examples:
Invoice tool → Footer says "Invoice sent via [Tool]"
Presentation tool → Last slide says "Made with [Tool]"
Form builder → Bottom of form says "Powered by [Tool]"
Subtle branding = compounding growth.
Later,
Pavan
P.S. What's a product you discovered because you saw someone else using it? Mine was Notion!
Distribution happens where the product lives.