Drift sells marketing software. Not so interesting, right?
Wrong.
Their emails sound like a friend texting you, not a corporation pitching you.
They use GIFs. They write in sentence fragments.
They say "hey" instead of "dear valued customer."
And they're a $100M+ company.
The 59-sec takeaway:
Even if you're in a "serious" industry, your emails don't have to sound like a lawyer wrote them.
People buy from people. Not from faceless brands.
Conversational tone = trust. And trust = sales.
How I'd use this:
Write your next email like you are explaining your idea to a friend.
See how it changes your tone.
If you think it’s too casual. Dial it back 20%. That would be your voice.
Later,
Pavan
P.S. What's the most boring business email you've ever received? Reply and roast it with me.
I could screenshot their email, but you already get it.