Every December, Spotify does "Wrapped."
You get a recap of your year in music. Top songs. Top artists. Minutes listened.
Then you share it. On Instagram. Twitter. Everywhere.
And Spotify gets billions of impressions. For free!
It's the same data Spotify has all year. But they package it as a "moment."
The 59-sec takeaway:
People don't share data. They share stories.
Spotify could say: "You listened to 45,000 minutes of music this year."
Instead they say: "You were in the top 1% of Taylor Swift listeners."
Same data. One is a stat. The other is an identity.
How I'd use this:
Look at the data you already have about your users/customers.
Can you reframe it as:
An achievement? ("You're in the top 10% of users")
A milestone? ("You've completed 50 sessions")
A story? ("Here's your journey this year")
Then make it shareable.
For Under 59, I could do: "You've read 30 breakdowns. That's 30 minutes of learning. Here are your 3 most-engaged tactics."
Turn lurkers into sharers.
Catch you tomorrow,
Pavan
P.S. Do you share your Spotify Wrapped? Why or why not? Reply and tell me.
P.P.S. I don’t :P
Stories are patterns, not pictures.