Steph Smith doesn't email you every day. She doesn't even email you every week.
She emails when she has something worth saying.
And her open rates are stupid high because people know: if Steph sent it, it's good.
The 59-sec takeaway:
Your audience doesn't want more emails. They want better emails.
If you send daily recaps of nothing, they tune out.
If you send something genuinely useful once a week, they pay attention.
Quality > cadence.
Ofcourse, Under59 has some serious quality ;)
How I'd use this:
Before you hit send, ask: "Would I be annoyed if I received this?"
If yes, don't send it. Save that idea and combine it with next week's email. Send one great email instead of two mediocre ones.
Talk next week,
Pavan
P.S. What's your ideal email frequency? Daily? Weekly? Monthly? Reply and tell me. I'm figuring mine out.
Frequency is a decision, not a design. No visual needed.