James Clear sends "3-2-1 Thursday" every week. Same subject line format.
Same day. Same structure.
You know what's coming, and you open it anyway.
Why? Because consistency builds habit. And habit builds loyalty.
The 59-sec takeaway:
When people know what to expect, they stop deciding whether to open. They just open.
Your subject line doesn't need to be clever every time. It needs to be recognizable.
How I'd use this:
Pick a format and stick with it for 8 weeks:
"Monday Breakdown: [Topic]"
"5 Things I Learned: [Date]"
"Quick Hit: [One-line summary]"
The format becomes your brand. People will recognize it before they even see your name.
Resource:
If you liked this - you will love this cheatsheet I made breaking down the top 10 newsletters, the structure they follow, and why they stick.
Talk soon,
Pavan
P.S. Do you have a newsletter you open every time? What's the subject line format? Reply and let me know.
No image. Just the concept. That's all you need.