Milk Road uses memes like punctuation.
Every few paragraphs, there's a meme. It breaks up the text and gives your brain - rest.
But here's what they're really doing: creating rhythm.
The 59-sec takeaway:
Long blocks of text are exhausting. Your eyes need breaks.
Memes provide that break visually.
But you don't need memes to create rhythm.
You can do it with:
White space (hit enter twice as often)
Single-sentence paragraphs
Subheadings that break up sections
Bullet points (used sparingly)
The goal isn't the meme. It's the pause.
How I'd use this:
Next email, create rhythm. With or without memes.
Write a paragraph.
Then hit enter.
Write another paragraph.
See how your eyes move differently?
That's Rythm.
Catch you tomorrow,
Pavan
P.S. Milk Road's memes are funny. But the real tactic? They understood pacing. You can steal that without the memes.
Structure is invisible. You can't screenshot it anyway.