The Hustle gets opened because their subject lines do one thing really well:
They make you feel like you're missing out on gossip.
Look at these:
"This 19-year-old just raised $4M"
"Amazon's secret sauce (leaked)"
"Why Zuckerberg is freaking out"
Notice the pattern? Number or name + intrigue + emotion.
The 59-sec takeaway:
Curiosity gaps work. But not the clickbait kind. The kind where you hint at something specific and valuable.
Bad: "You won't believe this marketing trick"
Good: "Morning Brew's $75M subject line formula"
See the difference? One sounds like spam. The other sounds like intel.
How I'd use this:
Template: [Specific person/brand] + [action word] + [surprising detail]
Examples for your biz:
"This café owner tripled tips with one sign"
"Glossier's $30M Instagram caption trick"
"Why Shopify sellers avoid this color"
Write 5, pick the one that makes you want to click.
Later,
Pavan
P.S. What's the best subject line you've ever opened? Reply with it. I need ideas.
I could show you their subject lines, but you've got the formula now.