Platform Dependency

7 Days to TikTok’s "Joint Venture" or Death.

The final extension expires January 23, 2026. Deal signed, algorithm being retrained, and $17B in ad spend is about to change hands. Are you ready for "TikTok USDS"?

Jan 16, 2026

TikTok survived four ban deadlines. Your brand strategy didn't.

170M users, $500M in holiday sales, and nobody has a backup plan. Platform dependency just became the most expensive blind spot in marketing.

Dec 19, 2025

Platform Dependency

7 Days to TikTok’s "Joint Venture" or Death.

TikTok survived four ban deadlines. Your brand strategy didn't.

Under59 Marketing