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Platform Strategy

Instagram tested hiding follower counts and it failed. Here's why they'll try again.

Instagram tested hiding follower counts and it failed. Here's why they'll try again.

They buried the feature. Users hated it. But the data says they were right. Round 2 is coming.

Nov 18, 2025

Follower count is dying and nobody's adapting.

Follower count is dying and nobody's adapting.

Brands still chase mega-influencers while 44% of Gen Z ignore follower count entirely. Here's what replaces it.

Nov 17, 2025

Google is dying. Nobody noticed.

Google is dying. Nobody noticed.

The 25-year SEO playbook just became worthless. Here's what replaces it.

Nov 10, 2025